Tuesday, October 27, 2009

Proudly INdian?

Four lakh children die from pneumonia every year in India: WHO

One of the many statistics that should shame every one of us, till such things are firmly made things of the past.

But, yet, there seems to be no concern in any quarters about such INdians. I squarely blame the media for being so shortsighted to avoid relevant programming like the plague. The fact that all media channels are either news or entertainment, and refrain from any constructive program creation is unpardonable. Just like for a human being to be healthy, solely sweet food does not suffice, so too for a country to be healthy, the mind of the population needs content beyond candy coated entertainment, and news channels that merely cover the metros.

It is a lapse on part of the relevant ministry that it has so far not offered any guidelines to ensure that an even allocation of resources is made across all genres of content. As PM, I intend to create rules that will encourage media channels to offer content that is based on non entertainment, and non news atleast 25% of their total broadcast time. This will ensure that diverse content is available and also that people will have easy access to information about their nation.

The reason people are so knowledgeable about the private lives of our entertainers, but not about the pathetic condition of our countrymen beyond our metros is that the media channels ensure a coverage of the former category of people beyond saturation point. The same treatment if given to issues of more imporatance from a national perspective will no doubt result in greater interest in and scrutiny of govt role in such areas. This will in turn propel the powers that be to take a serious look at these issues.

I have always held that India's tax income cannot be spent on entertainment, as long as there are people who are unable to support themselves, who deserve such funds.

I urge our countrymen to look beyond self gratification, and seriously consider the final destination of their tax payouts, and personal expenditure in entertainment.
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