Tuesday, November 3, 2009

Reward and Recognition

Lead India winner's dream taking shape in a dairy farm - India - The Times of India

More people like Mishra who are relatively anonymous to Indians need exposure and support. There are many people involved in tasks that improve the lives of those around them, but for lack of media coverage their acts go unrecognised.

Media channels have to play a significant role to correct this bias towards easy metro reporting. Even in this case, the only reason Mishra's activities have received coverage is because the prize was sponsored by a media company.

The fact that even 60 years after being the master of our destiny so many of us are leading a pathetic life is proof enough that the govt is incapable of serving the entire country. What is needed is for people closest to the problem to take the initiative and do the needful. These acts need to be widely covered in media so that ordinary INdians overcome their hesitation to voluntarily take steps to improve their neighbourhoods, without waiting for the state machinery to rumble into action.

As PM, I intend to change the tax laws making it easy for people spending money on social causes to get a complete tax waiver on the money spent. This way, more people will be willing to contribute for local causes, which will ensure that the country as a whole is improved much faster than if a centralised mechanism were adopted.
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